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Orpheus Radio launched internet project 'TV Classics'

Author: Russian State TV and Radio Music Centre

'TV Classics' unites the leading concert halls of the country to supply enthusiasts with the most complete information about the activities of theatres, philharmonic and concert halls.

  • BROADCAST OF CONCERTS | Copyright: © Orpheus Radio

    BROADCAST OF CONCERTS © Orpheus Radio

Due to the pressure of the COVID-19 restrictions, many concert venues in Russia have switched to online broadcasts of their concerts. The internet project 'TV Classics' by Orpheus Radio was created on 20 March 2020 and united 14 concert venues: the Bolshoi Theater, the Bashkir and Astrakhan Opera Theaters, the Moscow Novaya Opera Theater, the Trans-Siberian Art Festival, the Moscow, Sverdlovsk, Tomsk, Perm Philharmonic Societies; the Philharmonic Societies of Kuzbass, Tatarstan and Bashkortostan; the Moscow and Saratov Conservatories, the Russian National Museum of Music, etc.

Five days after its startup, the resource appeared in the tops of Yandex and Google when searching with the keywords 'Orpheus, concerts broadcast'.

In the section 'TV Classics', more than 1,200 publications were created about online broadcasts with the possibility of viewing them on the website of Orpheus Radio. These comprise the activities of the Russian State TV&Radio Music Centre’ (RSMC) artistic groups as well as concert organizations and the country's largest theatres. Publications in the 'TV Classics' section have attracted more than 240,000 visitors. While more than 1,500,000 of them used the 'Events' category of the site https://orpheusradio.ru where some 3,000 trailers, previews and advertisements were posted.

Last year the audience of 'TV Classics' exceeded 5,000,000 people.
At the same time, the Orpheus Radio videos on YouTube were viewed almost 260,000 times. The total viewing time is 17,000 hours. The videos posted on the Orpheus YouTube channel were viewed by the residents of 25 countries, including Ukraine, Belarus, Germany, Italy, France, Israel, and the US. The core audience comprises people aged from 35 to 44.

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