Advertising

This was the IMZ Academy Session 2019: “Social Media is live!”

Author: IMZ International Music + Media Centre

This IMZ Academy Session took place in cooperation with Classical:NEXT on 17 May in Rotterdam, Netherlands and explored the challenges + opportunities offered by the rise of social media + streaming for performing arts live experiences.

  • This was the IMZ Academy Session 2019: “Social Media is live!” | Copyright: © IMZ

    © IMZ

We all know that social media and streaming have the potential to connect and engage with new, broader and younger audiences for classical music. But how in today’s noisy media world do you actually do this and what does success look like?

IMZ Academy Director Peter Maniura brought examples of two recent editorial initiatives – Shakespeare Lives (a six month digital festival) and #OperaPassion day (a collaboration with opera houses across the UK) – in which the BBC worked with many partner organisations and across conventional and digital media to achieve scale, impact and audience numbers. He also shared his insights with the enthusiastic crowd and gave some candid views on what works and what doesn’t.

ADVERTISING

YOU MIGHT ALSO BE INTERESTED IN...

IMZ Academy 2019: “Re-Imagining Opera For The Digital Age”

IMZ International Music + Media Centre

Adapting to the continuously growing digital realm can be a challenge for a traditional, live art form like Opera. However, it can also fuel a creative, vitalising re-imagination of the ways in which opera houses communicate + connect with their audience.

Call for Entries VENICE TV AWARD - Celebrating the Masterpieces of TV

IMZ International Music + Media Centre

The IMZ is happy to support the international VENICE TV AWARD which was launched to provide international recognition for quality TV content. Submission is still open until 30 June, awards are given out for 15 categories, including Performing Arts (Music, Dance, Theatre).

International Emmy® Awards: Semi Final Judging

IMZ International Music + Media Centre

On 13 June 2019 the IMZ, ORF-Enterprise and Cult Film will host the 47th Semi Final Judging Round for the International Emmy Awards in Vienna.

IMZ Academy 2019: “The complete performer of the future - Embracing media skills in music education”

IMZ International Music + Media Centre

Taking place from 29-30 October 2019 in cooperation with and at Music + Arts University of the City of Vienna (MUK), Vienna/Austria, supported by AEC – Association Européenne des Conservatoires, this IMZ Academy establishes the importance of media skills in music education.

SUBSCRIBE TO THE IMZ MAILINGS


Benefit from exclusive insights + opportunties with a thematic variety of IMZ Mailings to choose from.

By clicking "SUBSCRIBE" you consent that your data can be processed by the IMZ International Music + Media Centre for the purposes of processing your inquiry.