This was the IMZ Academy Session on “Brand, Media + Technology - How Emotions enhance your Brand“

Salzburg/Austria was the hotspot for music + technology on 23 March 2018 when the Karajan Music Tech Conference explored a multitude of future-facing developments and their implications. The IMZ gladly joined with an IMZ Academy Session on "Brand, Technology + Media - How Emotions shape your Brand".

Brands are driving the value of products in all industries. With new technologies being developed faster than ever before, media and music producers need to tell their branded stories on multiple channels and across various technologies at the same time. Obviously, this poses new challenges on operational as well as financial levels.

In corporation with the Eliette and Herbert von Karajan Institute, this IMZ Academy Session explored the opportunities and challenges arising at the intersection of brand and technology.

The following experts provided their diverse insights:

HOST
Aninina Zwettler, Program Coordinator & New Media at ARTE Germany

SPEAKERS
Angela Alvarez Rilla, Co-founder and Executive Producer at Sintonia Media
Sven Sören Beyer, Founder and Artistic Director at phase7 performing arts
Frank Gerdes, Head of Cultural Department at Servus TV


Check out the stream of the complete IMZ Academy Session: