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Special News: Let’s focus on Audience Development!

To spread the word on how you reach out to new patrons, we reopen our Special News section, where we bundle the latest initiatives by IMZ members engaging potential audiences worldwide!

  • Audience Development | Copyright: © Hans Kraxner / IMZ

    Audience Development © Hans Kraxner / IMZ

We all share the same goal in reaching out to new audiences + developing strategies on how to build strong relationships with our (future) patrons.

To make our knowledge available to IMZ Members and strengthen our  respective businesses, the IMZ has opened up a special news section on Audience Development.

Here, you will learn all about the latest initiatives + collaborations that support the building of (new) audiences to strengthen the performing arts and cultural sector.

    Audience development is crucial as it shapes the future of our industry. Strategies can include  
  • Reaching out to Children and Youth
  • Supporting educational systems
  • Lowering language barriers
  • Overcoming geographical impediments



How IMZ Members can submit: 
Log into  my.imz  and submit your news in the Special News Section. We will share them on the IMZ Website + Social Media Channels! 

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