"Inviting the audience to get active": Interview with Kay Meseberg (ARTE)

Find out more about the potential of immersive programmes, the future of cross-cultural content and digitisation in the arts + audiovisual sector on the Digital Cross Over Blog!

The distribution, creation, and production of content are now more hybrid than ever. What role will consumers play in the future, and how will technologies such as Virtual and Augmented Reality influence experiences for audiences and business models?

In this interview with Kay Meseberg, Head of Mission Innovation at ARTE and IMZ Innovation Ambassador, we discuss the potential of immersive programmes, the use of innovative technologies, and the importance of cross-cultural and cross-sector content. We also offer a forecast on how all these factors will shape the cultural audiovisual sector!

Regularly, experts + professionals from a wide range of industries are invited to share their ideas and views on the topic of innovation + digitisation and cross-sector content, published on the Digital Cross Over Blog which is managed by Frankfurter Buchmesse.

Digital Cross Over is a cross-sector project between the content + creative industries led by the IMZ and co-funded by the European Commission through the EACEA – Education, Audiovisual and Culture Executive Agency. The project is being implemented by an international consortium of representatives from different sectors consisting of the IMZ, Ars Electronica (AT), Börsenvereinsgruppe (DE), Centrica (IT) and Izneo (FR).
It aims at bridging culture + audiovisual content through digital technologies, as well as exploring new approaches in the use of innovative technologies to facilitate access, monetisation, distribution and promotion of Europe’s cultural heritage.