IMZ Academy Session “Brand, Media + Technology - How Emotions shape you brand“
Brands are driving the value of products in all industries, which also holds true for music and media. This is why the IMZ Academy together with the Eliette and Herbert von Karajan Institute examine the implications for music + media producers.
With new technologies being developed faster than ever before, media and music producers need to tell their branded stories on multiple channels and across various technologies at the same time. Obviously, this poses new challenges on operational as well as financial levels.
In corporation with the Eliette and Herbert von Karajan Institute, this IMZ Academy Session explores the opportunities and challenges arising at the intersection of brand and technology.
This IMZ Academy Session takes place on 23 March 2018 in the course of Karajan Music Tech Conference, Salzburg/Austria.
Stay tuned for more details!