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IMZ Academy Session 2019: “Social Media is live!”

Author: IMZ International Music + Media Centre

In cooperation with Classical:NEXT, this IMZ Academy Session explores the challenges + opportunities offered by the rise of social media + streaming for performing arts live experiences. Join us on 17 May at Classical:Next in Rotterdam, Netherlands!

  • IMZ Academy Session 2019: “Social Media is live!” | Copyright: © Classical:Next

    © Classical:Next

We all know that social media and streaming have the potential to connect and engage with new, broader and younger audiences for classical music. But how in today’s noisy media world do you actually do this and what does success look like?

IMZ Academy Director Peter Maniura will bring examples of two recent editorial initiatives – Shakespeare Lives (a six month digital festival) and #OperaPassion day (a collaboration with opera houses across the UK) – in which the BBC worked with many partner organisations and across conventional and digital media to achieve scale, impact and audience numbers. He will share some of the insights which these projects revealed, including the linkage between live events and the digital world and give some candid views on what works and what doesn’t.

Find out more about the multi-faceted programme at Classical:NEXT and join us at this insightful IMZ Academy Session!

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