IMZ Academy 2018 “Re-Imagining Orchestra for the Digital Age“
Orchestras face particular and pressing challenges in a continually growing digital realm. The decline in the coverage of orchestral concerts in conventional media together with the need to reach and engage new audiences calls for new thinking and new strategies.
Hence, the IMZ Academy “Re-Imagining the Orchestra for the Digital Age” is designed to address these challenges and to help orchestras to position and promote themselves in the digital world.
After a successful first edition in August 2017, this IMZ Academy will yet again focus on the orchestra in digital space, covering all aspects of the visualisation and dissemination of orchestral performance: from event capture – whether for television, cinema or online- to effective audience development strategies, including specific opportunities through social media and online content.
This IMZ Academy takes place from 29-30 May 2018 at Music + Arts University of the City of Vienna (MUK), Vienna/Austria.
The sessions will be led by IMZ Academy director Peter Maniura (Head of Digital Development, BBC Arts) with experts and eminent guest speakers Becky Lees (Head of LSO Live, London Symphony Orchestra), Mans Pär Fogelberg (Producer GSOplay, Gothenburg Symphony Orchestra), Eva Essvik (Audience and Business Developer, Gothenburg Symphony Orchestra) and Kriss Russman (EMMY-nominated, multi-camera Director and Filmmaker) sharing their insights on the latest developments and technologies in the field.
COURSE AIMS
+ To outline the range of editorial and technical knowledge which an orchestra requires to promote and position itself in the digital world
+ To help orchestras develop their narrative as creative organisations
+ To help them decide who their audience is and how to reach them
+ To help define and develop their digital strategy and its active components
+ To provide a framework for decisions about whether or not to invest in in-house technology and staff to pursue their digital strategy
+ To examine best practice in multi-camera performance capture and streaming, including low-cost options
+ To develop thinking around a range of editorial content beyond performance
DEDICATED TO
+ Representatives of Digital & Media Development Departments
+ Digital Media & Event Producers
+ Public Relations Professionals
+ Marketing & Communications Specialists
+ Editors
+ Video & Sound Technicians
Presentations and discussions will cover artistic, as well as technical and financial challenges and examine best practice in performance capture, streaming, editorial curation and audience impact. Workshop sessions are an important element in the IMZ Academy approach, allowing participants to work in small groups on concrete challenges and future-facing initiatives.
Places were sold out fast in the last IMZ Orchestra Academy edition quick bookers also benefit from attractive early bird rates!
PARTICIPATION FEE
FOR IMZ MEMBERS:
Early Bird Rate (until 6 April 2018) EUR 490,-*
Regular Rate EUR 590,-*
For Non-IMZ Members:
Early Bird Rate (until 6 April 2018) EUR 590,-*
Regular Rate 690,-*
* plus tax
YOU MIGHT ALSO BE INTERESTED IN...

Special Focus 2018 “Meet the North“
IMZ International Music + Media Centre
Avant Première 2018 shines a spotlight on Scandinavian and Baltic companies and allows Nordic market players active at the intersection of film and performing arts to present themselves during a rousing reception.

Going for the impossible - Mirga
EuroArts Music International
Combining the dynamism of youth and a profundity beyond her years, conductor Mirga Gražinytė-Tyla is a creative and technical force.

Bavarian Radio Symphony Orchestra / Mariss Jansons
Clasart Classic
Mariss Jansons and the Bavarian Radio Symphony Orchestra and Choir perform Mozart's Requiem.

Joyce DiDonato enchanting the Philharmonie Berlin
EuroArts Music International
Joyce DiDonato as star guest at Sir Simon's last Gala from Berlin as the BPO’s chief conductor.