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IMZ Academy in Vienna 29-30 October 2019

"The complete performer of the future - Embracing media skills in music education" - this IMZ Academy establishes the importance of media skills in music education. In Cooperation with and at Music + Arts University of the City of Vienna (MUK), Vienna/Austria, supported by AEC – Association Européenne des Conservatoires.

  • IMZ Academy in Vienna 29-30 October 2019 | Copyright: © Rafael Baldwin, John Kieser

    © Rafael Baldwin, John Kieser

This IMZ Academy establishes the importance of media skills for the next generation of musicians and explores how the music education of the future should adapt its syllabus to prepare students effectively for the opportunities + challenges of the digital realm.

Join us from 29-30 October in Vienna when leading experts in their field examine today´s multi-media musical landscape and assess the implications for management + teaching staff of Higher Music Education Institutions from all angles:

+ Peter Maniura, IMZ Academy Director
+ Miranda Harmer, Chair at Conservatoires UK Student Network
+ John Kieser, Executive Vice President and Provost at New World Symphony
+ Yury Revich, Violinist
+ Christopher Widauer, Head of Digital Development at Vienna State Opera
+ Martin Zimper, Head of Cast / Audiovisual Media at Design Department of the Zurich University of the Arts


“The Digital Age and the impact of Digitization on society are a great opportunity for Higher Music Education Institutions. Alumni surveys show the importance of digital competences and media skills for musicians, their successful careers and their performances. Therefore Higher Music Institutions have to face these challenges and the music education and teaching is well advised to adapt to the fast and steady changes that digitization and social media bring to the (classical) music world and business.”
Peter Königseder, Director of Studies, Music + Arts University of the City of Vienna (MUK)

“As educators, we have the responsibility to ensure that our students are successful in a complex, ever-changing world. That world is increasingly digital – it is a pervasive presence. This Academy will answer questions and share best practices on building a curriculum that will serve our students and their aspirations.”
John Kieser, Executive Vice President and Provost at New World Symphony

“Artists and Higher Music Education Institutions should understand, that everybody already lives in a very personal Virtual Reality, building their own personal network, swapping ideas and information in trusted content communities. If musicians or institutions are not part of the digital reality of individuals, they will also loose trust and connections in the analogue reality. The digital shift transforms artists and institutions. To survive, they have to change. The surviving kit includes Digital Storytelling, Channel Strategy, Audience Development and Media & Design Skills. In the age of Social Media and Shared Screens students should know not only how to communicate but also how to define and establish their digital self, how to connect with their audience and how they could find or even build a community or audience.”
Martin Zimper, Head of Cast / Audiovisual Media at Design Department of the Zurich University of the Arts

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