IMZ Academy 2019: “Re-Imagining Opera For The Digital Age”

Adapting to the continuously growing digital realm can be a challenge for a traditional, live art form like Opera. However, it can also fuel a creative, vitalising re-imagination of the ways in which opera houses communicate + connect with their audience.

In partnership with Accademia Teatro alla Scala, this IMZ Academy examines digital audience development strategies for opera houses.

The course will be led by IMZ Academy Director Peter Maniura, who has more than thirty years of experience of working with renowned opera houses internationally, on a wide range of major events, live broadcasts, live streams and digital initiatives during his time at BBC Arts and BBC Music. In addition, expert speakers from the performing arts + media world will share their insights in a highly practical manner and cover artistic, as well as technical and financial challenges and examine best practice in performance capture, streaming, editorial curation and audience impact.

Join us from 9-10 July at Accademia Teatro alla Scala in Milan, Italy and take your opera house into the digital realm!