IMZ Academy 2019: “Re-Imagining Opera For The Digital Age”

Author: IMZ International Music + Media Centre

In partnership with Accademia Teatro alla Scala, this IMZ Academy examines digital audience development strategies for opera houses. Join us from 9-10 July 2019 in Milano and register now to benefit from Early Bird Rates!

  • IMZ Academy 2019: “Re-Imagining Opera For The Digital Age” | Copyright: © Chiara Consolo

    © Chiara Consolo

Adapting to the continuously growing digital realm can be a challenge for a traditional, live art form like Opera. However, it can also fuel a creative, vitalising re-imagination of the ways in which opera houses communicate + connect with their audience.

Renowned expert speakers share their insights and help opera houses to position + promote themselves in the digital realm:

Peter Maniura, IMZ Academy Director, Project Director Classical Archive and Orchestras Digital Strategy at BBC Music, provides an overview of opera + media and present specific case studies in the use of digital + social media.

Lanfranco Li Cauli, Marketing and Fundraising Director at Teatro alla Scala Milano, elaborates on the digital marketing and audience development strategy of one of the world’s great opera houses.

Eva Essvik, Audience and Business Developer at Gothenburg Symphony Orchestra and Mans Pär Fogelberg, Producer GSOplay at Gothenburg Symphony Orchestra present their successful approach of establishing digital channels to reach and engage new audiences.

Kriss Russman, EMMY-nominated, multi-camera Director and Filmmaker, shares his insights on multi-camera coverage in the digital age.

Graham Vick, Stage Director, presents his pioneering work, in using media as a creative tool in making and disseminating opera.

Get your Early Bird Ticket until 15 May and learn how to benefit from the opportunities of digital media!



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