IMZ Academy 2019: “Re-Imagining Opera For The Digital Age”

Author: IMZ International Music + Media Centre

In partnership with Accademia Teatro alla Scala, this IMZ Academy examines digital audience development strategies for opera, with a particular emphasis on opera in Italy - the cradle of the art form. Join us from 9-10 July 2019 in Milano!

  • IMZ Academy 2019: “Re-Imagining Opera For The Digital Age” | Copyright: © Accademia della Scala

    © Accademia della Scala

This IMZ Academy will take a close look at the opportunities + challenges offered by digital, online and social media. Expert speakers from the opera world and beyond will elaborate on creative ways of communicating with opera audiences, with a particular emphasis on new + younger audiences, and examine possibilities in performance capture and streaming in order to reach + engage those audiences in an innovative manner.

The following experts will share their unique insights:

Peter Maniura, IMZ Academy Director and Project Director Classical Archive and Orchestras Digital Strategy at BBC Music
Graham Vick, Artistic Director at Birmingham Opera Company
Lanfranco Li Cauli, Head of Marketing at Teatro alla Scala
Eva Essvik, Audience and Business Developer at Gothenburg Symphony Orchestra
Mans Pär Fogelberg, Producer GSOplay at Gothenburg Symphony Orchestra
Kriss Russman, EMMY-nominated, multi-camera Director and Filmmaker

Join us from 9-10 July 2019 at Accademia Teatro alla Scala and gain cutting-edge insights!

Find out more and get your Early Bird Ticket until 15 May!




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