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CCI Thrive Takes Off!

The successor project to Digital Cross Over will channel cross-sectoral synergy within the creative culture industries, identifying best practices and innovative solutions.

  • CCI Thrive Takes Off | Copyright: © IMZ/CCI Thrive

    CCI Thrive Takes Off © IMZ/CCI Thrive

What do data have to do with creativity and culture? To be able to benefit from smart tools, data are instrumental – also for the creative and cultural sectors. To draw upon the innovative power of cross-sectoral collaboration and keep up with global trends, it is essential that a sharing culture drives new business models, cocreativity and coproduction across sectors.

The successor project to Digital Cross Over (2019-2021), CCI Thrive explores cutting-edge digital technologies as a means to increase the competitiveness of the creative and cultural sectors. Using a data-driven approach, it inspires innovative new business models and ventures while boosting revenue + fostering better insight into audience preferences. Besides commercial considerations, CCI Thrive will furthermore accommodate vital aspects of cultural creation such as content, green transition, ethical and cultural values.

Co-Funded by the Creative Europe programme and the EU, CCI Thrive is set to run until 2024 and is coordinated by the BGZ Berliner Gesellschaft für internationale Zusammearbeit, with high-profile partners like the Ars Electronica festival, the Italian digitization expert Centrica, the Dutch Institute for Sound + Vision, the European gaming accelerator SpielFabrique and your favourite global network for the audiovisual cultural sector. We are proud to host the first workshop on cross-sectoral cooperation and metadata usage in late September – stay tuned for more updates as the project progresses!

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