CCI Thrive Takes Off!

The successor project to Digital Cross Over will channel cross-sectoral synergy within the creative culture industries, identifying best practices and innovative solutions.

What do data have to do with creativity and culture? To be able to benefit from smart tools, data are instrumental – also for the creative and cultural sectors. To draw upon the innovative power of cross-sectoral collaboration and keep up with global trends, it is essential that a sharing culture drives new business models, cocreativity and coproduction across sectors.

The successor project to Digital Cross Over (2019-2021), CCI Thrive explores cutting-edge digital technologies as a means to increase the competitiveness of the creative and cultural sectors. Using a data-driven approach, it inspires innovative new business models and ventures while boosting revenue + fostering better insight into audience preferences. Besides commercial considerations, CCI Thrive will furthermore accommodate vital aspects of cultural creation such as content, green transition, ethical and cultural values.

Co-Funded by the Creative Europe programme and the EU, CCI Thrive is set to run until 2024 and is coordinated by the BGZ Berliner Gesellschaft für internationale Zusammearbeit, with high-profile partners like the Ars Electronica festival, the Italian digitization expert Centrica, the Dutch Institute for Sound + Vision, the European gaming accelerator SpielFabrique and your favourite global network for the audiovisual cultural sector. We are proud to host the first workshop on cross-sectoral cooperation and metadata usage in late September – stay tuned for more updates as the project progresses!