Audience Development: New Projects!
Check out the IMZ Member's latest initiatives on how to reach out to their customers!
The Special News section is still open and we'll keep on making the latest initiatives by IMZ members engaging potential audiences worldwide heard!
To make our knowledge available to IMZ Members and strengthen our respective businesses, the IMZ has opened up a special news section on Audience Development.
Here, you will learn all about the latest initiatives + collaborations that support the building of (new) audiences to strengthen the performing arts and cultural sector.
Audience development is crucial as it shapes the future of our industry.
Strategies can include
- Reaching out to Children and Youth Supporting educational
- systems Lowering language barriers
- Overcoming geographical impediments
How IMZ Members can submit:
Log into my.imz and submit your news in the Special News Section. We will share them on the upcoming Newsletters, the IMZ Website + our Social Media Channels!
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Beethoven - The European Tour
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Taking audiences on a European tour: ARTE celebrates Ludwig van Beethoven and his 9 symphonies with musical fireworks.

Sound-Treck Europe: Greece
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The RSC presents King John, a Shakespearean rarity
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Reinhold Messner & DSO: musical mountain climbing
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