ABC Commercial sees increased demand for arts cont

We’ve seen an incredible demand from audiences looking to satisfy their love of theatre and the arts.

After several large arts content deals completed with broadcasters in Japan, China and the USA, the Australian Commercial arm of the Australian public broadcaster has increased their arts slate with two new high-end documentaries ahead of Avant Première.

Already winning several awards in its home country is the spectacularly beautiful, Firestarter: The Story of Bangarra (presale HD 1 x 90’ & 1 x 60’) tracks the pivotal year approaching its 30th Anniversary, Firestarter tells the story of the Bangarra through the eyes of their long standing and charismatic artistic director, Stephen Page.

And We Danced (HD3 x 60’) explores the history of The Australian Ballet internationally recognised, constantly inspiring, delighting and challenging audiences through powerful ground-breaking performances. And We Danced will trace the company’s dramatic journey from that very first performance through to landmark performances such as Rudolf Nureyev’s Don Quixote, Maina Gielgud’s The Sleeping Beauty and Graeme Murphy’s Swan Lake.

Sales Manager for Europe, Katherine McMillan said “The ABC has increased support of the arts during the pandemic with domestic funding and increasing the performance catalogue. We’ve seen an incredible demand from audiences looking to satisfy their love of theatre and the arts, so these two beautiful documentaries have launched at the perfect time.”

ABC Commercial holds worldwide distribution rights for And We Danced and Firestarter: The Story of Bangarra