Audience Development: New Projects!

Check out the IMZ Member's latest initiatives on how to reach out to their customers!

  • Audience Development: New Projects! | Copyright: © IMZ

    © IMZ

The Special News section is still open and we'll keep on making the latest initiatives by IMZ members engaging potential audiences worldwide heard!

To make our knowledge available to IMZ Members and strengthen our  respective businesses, the IMZ has opened up a special news section on Audience Development.

Here, you will learn all about the latest initiatives + collaborations that support the building of (new) audiences to strengthen the performing arts and cultural sector.

Audience development is crucial as it shapes the future of our industry.
Strategies can include

  • Reaching out to Children and Youth Supporting educational
  • systems Lowering language barriers
  • Overcoming geographical impediments

How IMZ Members can submit:
Log into  my.imz  and submit your news in the Special News Section. We will share them on the upcoming Newsletters, the IMZ Website + our Social Media Channels!


RCO: Dudamel conducts Mozart & Mahler

C Major Entertainment

After an absence of more than seven years, Gustavo Dudamel returns to the Concertgebouworkest. And how!

Great Moments in Music - Martha Argerich in Warsaw

sounding images

Martha Argerich's appearance at the 1965 Chopin Competition marks the beginning of an incomparable career. It comes down to the finale - a legend is born.

200 Years of Konzerthaus Berlin & Der Freischütz

Accentus Music

The bicentennials of the Konzerthaus and Weber’s “Freischütz” are celebrated with a spectacular new production by La Fura dels Baus on 18 June 2021.

Fabio Luisi’s farewell from the Opernhaus Zürich

Accentus Music

With Bruckner 7, Fabio Luisi bids farewell to the Opernhaus and Philharmonia Zürich after 9 years as music director. Livestream on 19 June 2021.


Benefit from exclusive insights + opportunties with a thematic variety of IMZ Mailings to choose from.

By clicking "SUBSCRIBE" you consent that your data can be processed by the IMZ International Music + Media Centre for the purposes of processing your inquiry.